Video Marketing 2026: YouTube SEO & Social Video Strategy

Video at the Center of Marketing in 2026

Digital video consumption in Turkey increased by 43% in 2025. According to We Are Social 2026 report, Turkish internet users spend an average of 2 hours 47 minutes per day watching video. However, only 23% of SMEs do active video marketing.

This great opportunity window allows early movers to gain serious advantage over their competitors. So what is the right video strategy for your business? YouTube, TikTok, or Instagram Reels?

Video Marketing Trends 2026

1. Silent Viewing Era (Caption Mandatory)

85% of LinkedIn videos are watched silently. 70% of Instagram Stories are watched with sound off. Silent consumption has become the norm in office environments and public transportation.