Email Marketing: 2026 Beginner's Guide for SMEs

Is Email Dead? Quite the Contrary!

Don't believe those who say email marketing is dead. According to Litmus 2026 State of Email report, email marketing returns an average of $42 for every $1 spent - the highest ROI among digital marketing channels.

More than 80 million emails are sent daily in Turkey and this number continues to grow. However, only 31% of SMEs do regular email marketing. This is a huge opportunity - the competition hasn't saturated yet.